PERCY SALES
CREATIVE DIRECTOR + PRINCIPAL EVENT PRODUCER
For more than 25 years, Percy Sales has had a front-row seat to some of life’s most meaningful moments. Weddings, milestone celebrations, family gatherings, and unforgettable experiences that bring people together. While every event is different, Percy believes the most memorable celebrations all have one thing in common: connection.
Known for his calm presence, creative vision, and ability to make even the most complex events feel effortless, Percy has built a reputation for creating experiences that are both beautifully designed and deeply personal. His clients trust him not only for his expertise, but for his ability to listen, anticipate needs, solve problems, and guide them through the process with confidence and ease.
Over the course of his career, Percy’s work has been featured on Fox’s MasterChef, TLC’s Battle of the Wedding Designers, and WeTV’s Platinum Weddings, as well as in Vogue, Harper’s Bazaar, Martha Stewart Weddings, People, The Hollywood Reporter, and numerous other publications. In 2012, the Montecito Journal coined the title “Wedding Wizard,” a nickname many clients and industry colleagues still affectionately use today: WedWiz.
A lifelong traveler, Percy draws inspiration from the people, cultures, architecture, food, and traditions he encounters around the world. Whether wandering through a neighborhood market in Morocco, discovering a hidden courtyard in Paris, sharing a meal in Puglia, or exploring the streets of Mexico City, he is constantly collecting ideas, perspectives, and inspiration that influence his work. Travel has taught him that while every culture celebrates differently, gathering around a table, honoring milestones, and creating memories with the people we love are experiences that connect us all.
That perspective shapes every event he produces. Rather than chasing trends, Percy focuses on creating celebrations that feel authentic, meaningful, and reflective of the people at their center. His goal is simple: to create an experience that feels effortless for his clients and unforgettable for their guests.
Beyond events, Percy is passionate about supporting causes close to his heart, including marriage equality, cancer research, and organizations that improve the lives of children and families.
When he’s not planning celebrations, you’ll likely find him exploring a new destination, searching for his next great meal, spending time with family and friends, or collecting stories and experiences that inevitably inspire future adventures.
Percy’s clients are thoughtful, adventurous, and deeply invested in creating meaningful experiences for the people they love. They value authenticity, trust, and genuine connection, and understand that the most memorable celebrations are never just about the details.
They’re about the people.
PS | events
Weddings | Celebrations | Event Experiences
Founded in Santa Barbara in 2000, PS | events (PSe) creates weddings, celebrations, and experiences that are as meaningful as they are memorable. For more than 25 years, we have partnered with clients across California and around the world to bring their visions to life through thoughtful planning, creative design, and exceptional execution.
At PSe, we believe every celebration tells a story. Whether it’s an intimate gathering, a destination wedding, a milestone celebration, or a multi-day event experience, our goal is always the same: to create moments that feel authentic to the people at their center and unforgettable for the guests who share them.
Known for our collaborative approach and personalized service, we guide our clients through every step of the planning process with transparency, creativity, and care. From the earliest conversations to the final farewell, we focus on making the experience feel seamless, enjoyable, and uniquely their own.
Our work is shaped by curiosity, culture, and a global perspective. Inspired by travel, architecture, food, design, and the traditions that bring people together, we create celebrations that feel both timeless and deeply personal. We believe the most memorable events are not defined by trends, but by connection.
Diversity and inclusion are fundamental to who we are. We proudly celebrate all cultures, backgrounds, identities, and love stories, and we are committed to creating welcoming experiences where every guest feels seen, valued, and celebrated.
At PS | events, we don’t simply plan events. We create experiences that bring people together, strengthen connections, and leave lasting memories long after the celebration has ended.
What Clients are Saying about PSe
“Our wedding weekend was the most magical time of our lives and Percy facilitated it to a T. I really have no words and if you are lucky enough to have him as your planner, you will not regret it.”
“I don’t even know where to begin. Percy made my wedding dreams come true.”
“Percy, you never once stumbled through this journey, as we had to change literally everything we already planned. In the end, you created pure magic! A day far better than the original plan & one that we will never forget.”
“Percy is elegant and fun all in the same breath. He stays true to who you are!”