New Ventures and New Awakenings

2017 was a tremendous year of personal and professional growth. I discovered new pathways that fed my soul and a deep appreciation for the work and contributions that my event colleagues and I do. We do what we do because we are passionate about it...well at least for the most part. I am a believer that if you do what you love, everything will fall into place when the timing is right.

Event industry folks are fortunate to attend some of the best parties and events, but we rarely have an opportunity to sit down and talk to one another. Most often our "networking events" consists of hundreds of people, and unfortunately, we end up connecting with people we already know, rarely breaking away from our familiar circles in order to make acquaintances with new people. When we do venture out of our "groups" we feel rushed to make the circles, share a few words of pleasantries and give them our business cards. Rarely do these event opportunities create a real connection.

Last year, I set out to do the opposite, as I was feeling disconnected from the people I wanted to get know and those I wanted to know better, I wanted to change the way we "networked."

One thing I love doing is connecting people and creating partnerships based on mutual respect and trust. I produced a couple of intimate dinners with a curated guest list of industry folks whom I thought would get a long, had clientele who would actually use each other's services, and more importantly...become friends.

I took into consideration that these people really didn't have to be from the same city or vicinity - that it was okay to bring, LA, San Francisco and Santa Barbara/Ventura together at one table. These dinners proved to successfully accomplish what I set out to do.

The other thing I wanted was for everyone attending these dinners to feel pampered. From the sponsors to the guest planners, I wanted them to be having the time of their lives - even if it was just one night. It's very rare for us to get this treat, service providers (non event planners) receive less of this because they are often behind the scenes making sure everything is running smoothly. This dinner was created to give everyone the opportunity to unwind, enjoy and have fun - creating an evening of getting to know one another and our businesses without the worry of, "What do I have to do next?"

I feel fortunate to have received positive responses to these dinners, and in the next year, I plan to create them around the globe. There are many connections to be made and people need someone to develop opportunities where partnerships can blossom. Let's see where this new PSe venture will go.

If you are interested in being a partner of these dinners or having us develop a dinner, weekend, or opportunity for you, please contact me at I would be happy to explore the the possibilities.

Let's connect!



Pictures from the Fall Fete
Sunstone Villa
October 2017:


Good Gracious! Events | The Landsby Hotel | Percy Sales Events | Santa Ynez Inn | Sunstone Villa

Event Partners:

Floral: Casa Blanca Events Design | Rentals: The Tent Merchant | Lighting: Spark Creative Events | Linens: Luxe Linen | Live Music: The Replicas Music | DJ: Senor Amor | Desserts: The Sugar Philosophers | Bartending and Craft Drinks: Flair Project + BevMo Santa Barbara | Wines: Sunstone Winery | Alpaca Throws: Asher Market | Specialty Signs and Name Tag Key Chains: Cut It Lab | Calligraphy: Brown and Co.| Transportation: Jump On The School Bus | Photography:

Developed, Designed and Planned by: Percy Sales Events